Our Purpose

Our purpose is to build a brand for kids that connects with the world they're living in now and will be living in when they're long out of sizes for Luca Lee.  

Using sustainable, organic, recycled or innovative materials that will be wearable for years and that will have had as minimal impact on the environment as possible, we're designing what's cool for them and not just a printed licensed cartoon. 

We want these to be handed down to siblings, to be passed to friends, to be re-sold for others to enjoy or in the end to be recycled into anything you can think of through a re-purposing business. 

Created for kids who lead the movement.