Journal

September 2026:

Our first capsule collection is here! 

It feels like a long time since this started to get to this point.  There's been a million things to learn, conversations to be had, errors to be made, stupid questions to be asked along with pretty simple questions to be asked like 'what on earth are you thinking?'

This project is made out of a real desire to make better clothes for our kids, to show them in the future why forging this path is important and for the kids to have a brand for themselves. 

Born out of Hong Kong the city means a lot to the team of Luca Lee and we're proud to launch from this amazing city.